Top 10 Reasons You Need a Quality Website

Create that all important first impression

You only get one chance…. The most recent data shows that over 90% of people looking for a product or service will look at your website before deciding whether to do business with you. If your website doesn’t create a great first impression, and many do not, you are losing business you didn’t even know was almost yours.

Sells you 24/7/365

People no longer shop between 9 and 5. Now they are online 24/7. Your website is your representative, your first line of contact, all day-every day. It wants to do a good job for you but, all too often we see websites that just haven’t been given the respect they deserve, and it shows. Help your website work for you, not against you

Generate / collects leads

Having a website that doesn’t collect leads is like having a store that is open but nobody is there to greet the customer when they wander in. Every site should have as a minimum goal the establishment of a relationship with the person visiting the website. By creating a relationship you are much more likely to be who they ultimately do business with.

Provides customer support

A good business person knows that what happens after the sale is often as important as getting the sale. Having easy access to you before, during and after a sale is standard these days for those wanting to succeed. Be sure your website has an easy to find Contact page or even contact information on every page. Be proactive.

Supports other marketing

Whatever your marketing plan entails, it should all work together. Print material should work to generate phone calls of visits to your website. Your website should generate leads via phone or email and should reflect the business image you put forth elsewhere.

Establishes credibility

A quality website immediately tells people you are professional, serious about providing a quality product or service and that you want them to know this. Just like going on an important first date, you want to look your best. And, since many visitors to your site will end up there more than once, be sure that quality is found at every level of your site.

Good for environment

Making your website the hub of your marketing rather than print material shows the world that you are sensitive to sustainability issues (surveys show over 50% of people favor green friendly businesses). The days of being able to ignore sustainability as a core business practice are quickly drawing to a close. Ignore the trend at your own risk.

Recruit quality employees

Want to hire some quality talent? Quality people gravitate towards quality businesses. Showing them your high level of professionalism is what gets you the better employee. Skimp in this area and it can really cost you a lot.

Save $$$

What would you rather do…spend an hour updating a website file or paying to have thousands of dollars of fancy printed materials redone? This is a no-brainer.

Networking

A well designed website affords you lots of opportunities to network with other like minded businesses and help each other out. Remember though, reciprocal links are essentially worthless as far as search engines are concerned. Ask us about how to properly use your website to build a business network.